Transformation, turnaround and growth - Sazy

We were contacted by a Turkish HNWI, the sole shareholder of an online homewares company which had been established 18 months earlier and was operating at a loss but seeking investment to expand its growth. 

An initial 8-week discovery program concluded the following:

• The business was not a viable proposition for funding.

• There was a scattergun approach to growth with no clear market positioning or well-defined customer personas.

• A comprehensive transformation program was necessary.

The Solution.

Ford Hastings was appointed to lead the recruitment of a new senior leadership team, including a new Managing Director with online and scale-up expertise, a Head of Buying, a Head of Operations, a Head of Marketing, and a part-time, fractional CFO 

The Result.

• A stable and focused business with long-term viability  

• A business with a well-defined market position and target audience 

• A leadership team capable of expanding and building a business to a turnover of over £20 million in the next 5 years